Meet our leaders.

At BRANDED we’ve built a powerful senior leadership team, combining financial and operational e-commerce expertise. We’ve put that expertise to good use, generating billions in revenue and creating new opportunities for promising brands.

Victor-Emmanuel Angleys

Group Chief Financial Officer

Victor, with over 10 years at Danone, held senior finance positions in Europe, including Finance Director in France, turning around a $1B business. At Branded, he’s improved EU operations and spearheaded M&As, leveraging his expertise in financial strategy and operational efficiency.

Ben Kaminski

Co-Founder, Chairman

Ben is BRANDED’s founding investor and Chairman. He spent over 10 years at Goldman Sachs investing and advising leading consumer internet and technology companies around the world. In 2018, Ben joined Target Global, one of Europe’s largest VC funds, as a partner where he has led investments into some of the fastest-growing companies enabling and creating the infrastructure for logistics, delivery, e-commerce, and transportation.

Alexis Lanternier

Co-Founder, COO

Alexis has spent over a decade leading e-commerce marketplace operations across the globe. As EVP e-commerce at Walmart Canada, Alexis helped triple the business to >$1B GMV with significant profitability improvement. Prior to his North America stint, Alexis was first the Chief Supply Chain Officer of Lazada Group then CEO of Lazada Singapore. As Supply Chain Officer he oversaw the building of the marketplace platform – enabling millions of product transactions and hundreds of thousands of sellers. Later as CEO, the company experienced extreme growth, establishing itself as the country e-commerce leader and successfully countering Amazon entry in South East Asia.

Pierre Poignant

Co-Founder, CEO

In 2012, Pierre co-founded Lazada, one of the largest e-commerce marketplaces in Asia building out the largest logistics network in South East Asia. Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba’s acquisition from 2018-2020. Previously, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and digital transformations.

Aaron Singer

Chief Legal Officer

Before joining BRANDED as its first Chief Legal Officer, Aaron served as the Chief Administrative Officer, General Counsel, and Secretary of Boxed, an end-to-end e-commerce tech platform. As a core member of Boxed’s executive leadership team, Aaron took leading roles in all strategic initiatives and the development of Boxed’s businesses, including its DTC storefront, third-party marketplace, private brand (Prince & Spring), and the launch of its unique SaaS offering for other retailers. Before Boxed, Aaron spent more than 8 years at Latham & Watkins LLP as a senior attorney.

Ju Rhyu

Independent Director

Ju Rhyu, CEO of Hero Cosmetics, launched it in 2017 with Mighty Patch. Now, it sells a box every 15 seconds across Amazon, Target, and more. Recognized in Inc.’s 2019 Female Founders 100 and as a Yotpo 2019 Amazing Woman in E-commerce, Rhyu is an alumna of Brown and Columbia Business School.

Insights from our leaders.

An All-Star Line Up
We’ve built a global team of e⁠-⁠commerce experts who can grow your brand.