Meet our leaders.

At BRANDED we’ve built a powerful senior leadership team, combining financial and operational e-commerce expertise. We’ve put that expertise to good use, generating billions in revenue and creating new opportunities for promising brands.

Delphine Bernard

Chief Financial Officer

Prior to joining Branded, Delphine was the Chief Financial Officer of Kinship, a business division of Mars Petcare. Prior to Kinship, Bernard spent five years at Uber as Global Head of Finance Operations, improving financial accuracy, and implemented controls, policies, and corporate governance for an $84B IPO. She also has international finance experience, having started with Uber in Amsterdam as an International Financial Controller. Previously, Delphine was the Senior Group Controller at Microsoft for the Skype division, collaborating on the S1 Filing and worked on the $8.5B acquisition by Microsoft.

Ben Kaminski

Co-Founder, Chairman

Ben is Branded’s founding investor and Chairman. He spent over 10 years at Goldman Sachs investing and advising leading consumer internet and technology companies around the world. In 2018, Ben joined Target Global, one of Europe’s largest VC funds, as a partner where he has led investments into some of the fastest-growing companies enabling and creating the infrastructure for logistics, delivery, E-Commerce, and transportation.

Debbie Kemp

Chief HR Officer

Debbie was most recently the Chief People Officer at MediaCom, responsible for creating & implementing a new organization structure ensuring the delivery of transformational growth for clients’ brands. Previously, she was Senior Vice President of Human Resources for Bankrate, Inc. responsible for the design, roll-out, and management of the HR strategy impacting 800+ employees. Before that, she excelled as Senior Vice President of Human Resources at Velocity Technology Solutions; VP, Human Resources at CT Partners; VP, Human Resources at Heidrick & Struggles; Director at Avaya Inc., and Vice President at Goldman Sachs.

Alexis Lanternier

Co-Founder, COO

Alexis has spent over a decade leading e-Commerce marketplace operations across the globe. As EVP e-Commerce at Walmart Canada, Alexis helped triple the business to >$1B GMV with significant profitability improvement. Prior to his North America stint, Alexis was first the Chief Supply Chain Officer of Lazada Group then CEO of Lazada Singapore. As Supply Chain Officer he oversaw the building of the marketplace platform – enabling millions of product transactions and hundreds of thousands of sellers. Later as CEO, the company experienced extreme growth, establishing itself as the country e-commerce leader and successfully countering Amazon entry in South East Asia.

Patrick O’Connell

Chief Strategy Officer & Head of Acquisitions

Patrick is a seasoned strategic and financial executive with over 15 years of experience advising, financing, and investing in consumer, media and technology companies around the world. Prior to joining BRANDED, Patrick was Executive Vice President – Strategic Planning at CBS Corporation, a global media company, where he was a member of the executive leadership team and responsible for firmwide strategy. Previously, Patrick spent 14 years at Goldman Sachs and was a Managing Director within the Technology, Media and Telecom practice. Patrick is a CPA as well as Chartered Financial Analyst.

Pierre Poignant

Co-Founder, CEO

In 2012, Pierre co-founded Lazada, one of the largest e-Commerce marketplaces in Asia building out the largest logistics network in South East Asia. Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba’s acquisition from 2018-2020. Previously, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and digital transformations.

Michael Ronen

Co-Founder, President

Michael is the former managing partner of the $100B Softbank Vision Fund in Silicon Valley. Over the last 3 years, Michael has invested over $5B into some of the fastest-growing consumer and logistics companies such as Flexport, REEF Technology, and Cruise. Previously, Michael spent over 20 years at Goldman Sachs, becoming the Partner responsible for the operations of Goldman’s Global Technology Investment Banking Group. As an investor and board member, Michael partnered with CEOs to help them scale up their businesses, raise capital, and execute on ambitious targets.

Aaron Singer

Chief Legal Officer

Before joining Branded as its first Chief Legal Officer, Aaron served as the Chief Administrative Officer, General Counsel, and Secretary of Boxed, an end-to-end e-commerce tech platform. As a core member of Boxed’s executive leadership team, Aaron took leading roles in all strategic initiatives and the development of Boxed’s businesses, including its DTC storefront, third-party marketplace, private brand (Prince & Spring), and the launch of its unique SaaS offering for other retailers. Before Boxed, Aaron spent more than 8 years at Latham & Watkins LLP as a senior attorney.

Learn from our leaders.

From building Lazada, to launching the next global E-Commerce

Co-Founding Branded: Looking Back and Connecting the Dots

Building the Next-Generation E-Commerce Platform

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