Today, I’m excited to announce that BRANDED has formed an exciting new collaboration with Indiegogo – the global leader in crowdfunding – to enable brands on Indiegogo’s platform to rapidly scale their businesses through potential acquisition.
BRANDED and Indiegogo are thrilled to enter this trailblazing era of e-commerce together, and I strongly believe that this exciting collaboration between our two platforms means we will be able to provide entrepreneurs with development opportunities beyond the ordinary – a new way to catapult growth.
Why Will BRANDED and Indiegogo Make a Good Team?
Indiegogo is one of the world’s largest crowdfunding platforms. Their mission is to empower people to unite around the ideas that matter to them and to make those ideas into a reality. The Indiegogo community has helped bring more than 925,000 innovative ideas to life since 2008. With millions of backers representing 235 countries and territories, Indiegogo helps entreprepreneurs around the world build thriving businesses.
Indiegogo’s success is fueled in large part by their extensive support network and their impressive prioritization of community relationships. Indiegogo works with the most talented entrepreneurs and creators at every stage of their journey, whether it’s their first product launch or their tenth.
Previously, entrepreneurs of smaller brands had limited options for financial and operational resources to grow. Now there’s a new path available by partnering with BRANDED, an innovative platform with the tech, operational expertise, and investment backing to fuel rapid growth.
For us to collaborate with Indiegogo to identify and build these brands as they move into the most fruitful time of their business journey is incredibly exciting. BRANDED is always looking to work with exciting brands that have a story to tell, and what better place to find new and innovative brands than Indiegogo?
Indiegogo not only aligns with our core values, but brings a new, progressive approach to supporting their entrepreneur community. That’s what makes this opportunity so unique, and I just can’t wait to see what comes out of it.
Charting a new path, together.
We are fearlessly optimistic that together, we can bring something new and unique to the world of brand acquisition.
Crowdfunding has emerged as one of the most important parts of the creator economy in recent years, and on platforms like Amazon and Shopify, businesses can now operate and scale very quickly – and profitably! By working together, BRANDED and Indiegogo bring together two types of product launch expertises; crowdfunding and e-commerce, all to help entrepreneurs transform their ideas and products into household names.
“This is a first of its kind collaboration for the crowdfunding industry, and we are looking forward to BRANDED helping our entrepreneurs rapidly scale their operations and reach,” says Jonathan Jue, Interim CEO of Indiegogo. “Another exciting component of this collaboration is that Indiegogo will have the opportunity to co-invest with BRANDED on some of their deals, allowing the company to not only be the platform engine for their crowdfunding campaigns, but also play an investor role.”
This is an innovative approach to brand acceleration and we can’t wait to dive into this new era of e-commerce business.
Why is this part of our strategic vision?
At BRANDED, I’m always proud of the fact that we fully understand that every entrepreneur and business is unique. BRANDED has always had a revolutionary strategy of partnering with entrepreneurs – we don’t just acquire businesses and push out the creators.
With us, it’s a win-win deal – our brands know that their business is in safe hands, while we encourage our brand founders to stay onboard as part of a collaboration with us – working on the areas of their business they love, while my team prioritizes developing and growing the brand
I know that Indiegogo also shares our passion for supporting entrepreneurs – as a crowdfunding platform by nature, Indiegogo allows entrepreneurs to get independent funding from individuals and businesses. We look forward to working with the Indiegogo community to find, assess, and grow new and impressive online talents.
Indiegogo Entrepreneurs, We Want You!
I’m also delighted to reveal that in spring 2022, Indiegogo and BRANDED plan to kick off with a product pitch competition, identifying top entrepreneurs on the platform with the potential to amplify their growth with BRANDED.
This will be an exciting opportunity for new entrepreneurs to pitch new ideas, proposals, and potential businesses to a select, expert panel of top, decision-making judges, including representatives from BRANDED. More details of this inspiring event will be announced shortly.
Ultimately, what’s clear to me in light of this exciting announcement is that together, BRANDED and Indiegogo are expertly placed to unlock your brand’s potential and grow it beyond anything you ever thought possible.