The team to grow your brand.

 Our international team of experts have founded, scaled, and sold some of the world’s most beloved e-commerce brands. They can do the same for yours.

Director, International Expansion

Kristen Chang

With 8 years of experience in consumer goods marketing and management consulting, Kristen has conducted strategic product launches in the US, Europe, Asia, Latin America, and the Middle East. She is currently responsible for BRANDED portfolio expansion to markets outside of the US, including Europe, Canada, and Mexico.

Experience at:

VP, Marketing

Tristan de Belloy

After experience in management consulting, Tristan was instrumental in building the e-commerce leadership in Southeast Asia for Lazada. As CMO, he built and led diverse, international teams across 8 portfolios – Digital Marketing, Branding, Social, PR, Partnerships, Product Management, Monetization, and Merchandising. Tristan joined BRANDED as VP Marketing where he leads the overall marketing department, across all channels including DTC, to build the platform to scale marketplace and digitally native brands.

Experience at:

VP, Acquisitions

Alex Meyerguz

Alex has 14 years of experience in senior roles at the intersection of corporate finance, strategy, M&A, and capital raising across the consumer products and e-commerce industries. At BRANDED, he is responsible for business development, strategic planning, financial analysis, acquisitions, due diligence and brand integration – particularly for the Health & Wellness sector.

Experience at:

VP, Commercial

Cedric Varin

Cedric is a seasoned retail and e-commerce leader with a successful track record of managing high growth brands and businesses. After 6 years with McKinsey, Cedric joined Etam, a leading French lingerie brand, as International Director, doubling the size of the international business. Later, he helped third-party sellers grow their businesses exponentially as country leader for FBA at Amazon. Cedric currently serves as VP of Marketplace Operations at BRANDED, focusing on Amazon marketplace growth for our brands.

Experience at:

VP, Global Procurement

Sophia Yu

Sophia brings over 20 years of supply chain and supplier management experience to Branded, where she manages functions of sourcing, purchasing, logistics and quality. She leads the team in China to source and develop the suppliers which deliver the products at the best cost and quality to the consumers in U.S and EU. Prior to Branded, Sophia worked for Walmart Global Sourcing in China and previously Newell Rubbermaid, Deloitte Consulting, and P&G in other parts of Asia and Australia.

Experience at:

VP / GM, Beauty & Personal Care

Gilles Bentegeat

For 14 years, Gilles worked across sales, marketing, and general management functions for Procter & Gamble in Western Europe and the US. Most notably, working as the marketing lead for Gillette in Europe. He joined BRANDED as the Product Strategy VP, in charge of building a product launch platform across our acquired brands. Currently, he is focusing on our Beauty and Personal care division, managing the P&L of our brand portfolio in this category.

Experience at:

Director, Marketing & Community Engagement

Katherine Bakotic

Katherine is a retail management professional with 10 years of expertise in strategy, marketing, and customer experience at premium brands. By leading strategic projects across topics and functions for brands like Kate Spade and Nike, Katherine excels in operationalizing consumer insights into tangible go-to-market strategies. At BRANDED, she is responsible for defining the corporate brand, raising brand awareness, leading the referral program, and engaging with ecommerce seller communities.

Experience at:

All guided by powerful senior leadership.
We are always looking for experienced e-commerce professionals who understand our vision to build the greatest brands on the planet.