Brand Stories - Join BRANDED

Brands in transformation.

Dive in to see how our brands are growing. We’re just getting started.

Brands in transformation.

Dive in to see how our brands are growing. We’re just getting started.

Puracy Puracy
Viking Revolution Viking Revolution
Un Air d’Antan / Leaflife Un Air d’Antan / Leaflife
OTOTO OTOTO
BLOM BLOM

From promising
e-commerce business

to household name.

Puracy is the type of brand we love–one that people are passionate about. From the start, BRANDED provided resources, expertise, and capital that helped Puracy to minimize OpEx, negotiate better costs and rates, and spend more time on more meaningful activities like product dev, brand building, and customer acquisition.

Exponential growth. Intentional values.

We helped the Puracy team restructure their manufacturing cost base to increase quality and profit margins while continuing to work with the same partners. More importantly, we did this without sacrificing their values that make them unique––a goal from our very first discussions. Access to additional budgets and resources made growth and branding initiatives possible that would have been impossible before acquisition.

Hear from
Puracy's Founder

“By the point of them making an offer, it felt good. It’s been very clear how important our brand is at BRANDED and how we’re going to grow together over the next few years.”

Sean Busch
Puracy Founder

Customer
insights

drive market expansion.

BRANDED capitalized on a market expansion opportunity for Viking Revolution: transforming the brand with a more inclusive brand makeover that includes non-bearded folk. We promoted other products in the line to include other personal care products that would appeal to a wider audience.

BRAND REPOSITIONING

Repositioning to grow market share.

Beard aficionados clamored for Viking Revolution’s popular beard care products. Knowing that 68% of customers accessed the website were mobile users, the desktop website was redesigned to be mobile friendly with careful attention given to how content cascades when scrolling.

+ 0 %

increase in conversion rate within days of launch

+ 0 %

increased customer retention

An international
team

making global brands possible.

When it’s time to expand your company into new markets, BRANDED makes it easier because we already have a savvy international team in place, ready to draw on their global experience to help your business.

“From Day 1, we’ve partnered with BRANDED on expansion plans and I’m truly excited that they share my vision to bring Un Air d’Antan to households all over the world.”

Sophie Laporte
Un Air d’Antan

Global Scaling

Expanding from Europe to the U.S.

Un Air d’Antan is a brand of French-inspired line of hand creams, body washes, shampoos, and lotions, with a distinctive vintage feel. Founder Sophie Laporte called on BRANDED to help enter the US Amazon marketplaces, the world’s largest and most competitive Amazon marketplace, and help meet the challenge of a geographically challenging supply chain.

Global Scaling

From North America
to around the globe.

Leaflife is a sustainable bamboo thermos that brews tea on the go. BRANDED’S team of experts accelerated the plans to go global and helped Leaflife successfully enter the UK and Germany (the 2nd and 3rd largest Amazon marketplaces), navigating complex VAT compliance with ease.

Blowing up on
social media

and increasing brand awareness

It’s no secret that social media can translate to higher sales. A recent TikTok video of a product garnered more than 1M views in a day and spiked sales over 400% on Amazon.

Proven Operators

Engaging with influencers

OTOTO’s delightful products inspire influencers to talk about them. Watch A-listers Kim Kardashian and Paris Hilton share their love of OTOTO measuring spoons.

“Every kitchen can use a few laughs.”

Besides this being a great pasta scoop, it makes me smile every time I see it dipping into my pasta pot. Papa Nessie is a great addition to my kitchen. Everyone either smiles or laughs when they see it. Now let’s face it, every kitchen can use a few laughs!

“Spooktacular”

I absolutely love this bottle opener! It’s so cute and is surprisingly well made! I thought it would end up being more of a novelty item, but it’s actually super sturdy and highly functional. I’ve used it to open many bottles now, and it’s had no trouble and shown zero signs of wear.

Remaining true
to your values

while scaling the brand.

Strong ethics are woven into the very fabric of BLOM, a Bali-made accessories brand. Founder Ariana Bourke was very intentional in establishing core values that drive the direction of the company. Those values, paired with fashionable products, propelled BLOM to expand rapidly.

Prioritizing sustainable business practices.

BLOM sources plant-based and recycled materials and is committed to responsible manufacturing. They’ve partnered with the same manufacturer, local to Bali, since the inception of the brand in 2015.

The necessary steps for explosive growth.

Ariana had successfully grown BLOM to a fan-favorite brand with enviable customer loyalty and she knew there was untapped potential. But she hesitated to take the next big step to add resources necessary for more growth, including an e-commerce team and additional marketing resources.

Expanded resources. Aligned values.

Ariana selected BRANDED because we had an experienced international team in place that she could trust to guide BLOM toward becoming a global brand. We committed to respecting the local manufacturing relationship, even while preparing to amplify the brand for explosive growth. Ariana could then focus her energies on developing new exciting products and ventures, knowing that BLOM was in good hands with BRANDED.

Take your brand to the next level

We partner with passionate founders with devoted followings on Amazon.

Brands in transformation.

Brands in transformation.

From promising
e-commerce business