Fresh Heritage was founded by Gamal and Jamil Codner, two brothers who were inspired during a trip to Northern Africa to create a high-quality, chemical-free personal care brand for men of color to look and feel like their best selves. While grounded in African roots, Fresh Heritage prides itself on building new personal grooming traditions, aiming to inspire confidence in all aspects of their customer’s lives. Here’s what co-founder and CEO of Fresh Heritage Gamal Codner has to say.