Founded by sellers for sellers

A next-generation consumer platform.

We buy and partner with top performing Amazon businesses transforming them into global brand leaders.

We are one of Amazon’s leading FBA platforms, becoming a home to some of the most beloved brands online. Our community includes the brightest minds in the FBA seller community combined with successful global marketplace operators that have helped scale the world’s largest e-commerce platform generating tens of billions in revenue. At Branded, we have developed a proprietary approach to quickly provide you with actionable insights on where you stand today and the future potential of your business. Through a combination of data and expert analysis, we will highlight the top 5 opportunities for growing your business.

Our goal

Our goal is to acquire proven Amazon brands and grow them by 100x leveraging our global network and expertise in marketing, merchandising, supply chain and product development.

At Branded, we are redefining the boundaries of consumer products. Join the forefront of the consumer product revolution and take your brand to the next level.

Meet our founding team

Pierre Poignant / CEO

Pierre co-founded Lazada in 2012 and ran it over 2018-2020. Lazada is one of the largest E-Commerce marketplace in Asia helping over 1 million sellers come online and building out the largest logistics network in South East Asia. During his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reigns as CEO after Alibaba’s acquisition. Prior to Lazada, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and Digital transformations across multiple sectors.

Michael Ronen / President

Michael is the former Managing Partner of the $100bn Softbank Vision Fund in Silicon Valley. Over the last 3 years Michael has invested over $5bn into some of the fastest growing consumer and logistics companies such as Flexport, REEF Technology or Cruise. Before Softbank, Michael spent over 20 years at Goldman Sachs becoming the Partner responsible for the operations of Goldman’s Global Technology Investment Banking Group. As an investor and board member, Michael partnered with CEOs to help them scale-up their businesses, raise capital and execute on ambitious targets.

Ben Kaminski / Chairman

Ben is Branded’s founding investor and Chairman. He spent over 10 years at Goldman Sachs investing and advising leading consumer internet and technology companies around the world. Since 2018, Ben joined Target Global, one of Europe’s largest VC funds, as a partner where he has led investments into some of the fastest growing companies enabling and creating the infrastructure for logistics, delivery, E-Commerce and transportation.

Alexis Lanternier / COO

Before co-funding BRANDED as COO, Alexis spent the past decade building and leading E-Commerce marketplace operations across the globe at Walmart, Alibaba/Lazada and Amazon. As EVP E-Commerce at Walmart Canada, Alexis led a transformation to triple the business to >$1B GMV with significant profitability improvement. Prior to his North America stint, Alexis was the Chief Supply Chain Officer of Lazada Group then CEO of Lazada Singapore. As Supply chain officer, he oversaw the building of the marketplace platform for both the sellers and customers – setting up inbound logistics, call centers, systems, policies, etc., to enable millions of product transactions and hundreds of thousands of sellers. As Lazada Singapore CEO, the company experienced extremely fast growth, establishing itself as the country e-commerce leader and successfully countering Amazon entry in South East Asia.

We are a tech-led, data-driven consumer products company

3 Core Technologies


BRANDED Platform seamlessly integrates acquired brands into our people, processes, and technology

Cloud Activations

BRANDED Cloud Actions utilizes our data platform, the latest ML, and rule-based signals resulting in automated and streamlined business processes that drive sales and performance


BRANDED Oppseekers enable us to identify improvement opportunities even before we acquire / DD our businesses

4 Pillars

  • Use big data & ML to identify market opportunities
  • 10b+ data points
  • Trend prediction/identification
  • Geographic expansion
  • Big Customer Data Platform
  • Programmatic trading/advertising
  • 0 to page 1 in 3 weeks
  • Supply Chain
    • Lean/JIT manufacturing
    • Streamlined warehousing & order fulfillment
    • AI forecasting/replenishment
  • Marketing
    • CDP
    • Programmatic trading/advertising
  • Customer Experience
    • Ratings/reviews analysis
    • Customer service
  • Oppseeker
  • Ingest data, get clear strategy
  • Geo-expansion
  • Integrate new business in 1 month